The New Chris Paul – Film | Social | Activations | Print
The Ask: Prove to basketball fans that State Farm is “The Real Deal”.
The Solution: Show what happens when you try to replace the Real Chris Paul.
Meet The New Chris Paul.
How did The New Chris Paul introduce himself to the world?
He “hacked” Chris Paul’s Instagram, and posted a few photos of his face poorly photoshopped over Chris’ face.
The New Chris Paul didn’t stop there.
He had an entire line of TNCP merchandise produced.
Then, he somehow managed to get his highlight reel streamed on the Jumbotron during the All-Star Weekend game.
